About Us

About Us

Empowering Retail Success Through Proven Expertise

Discover the story behind The Plans and our commitment to helping retailers thrive.

Our Story

At The Plans, our journey started with a simple yet powerful realization: success in retail isn’t just about hard work – it’s about working smarter.

Our founder, Marc Beerling, began his career as a retailer over 15 years ago, managing and eventually owning a thriving retail business. Despite achieving significant sales milestones, Marc faced ongoing challenges with cash flow, inventory management, and scaling his operations.


“I was doing everything I thought a successful retailer should do: providing excellent customer service, curating the best products, and embracing the latest technologies. Yet, something was always missing – cash in the bank!”

A black and white icon of a shopping cart in a circle.
A group of people are sitting around a table with papers and a laptop.

After years of trial and error, Marc discovered the transformative power of merchandise planning. This data-driven approach revolutionized how he managed inventory, planned sales, and optimized cash flow. By applying these principles, Marc turned his business around, reduced stress, and regained control.


Today, Marc and his team at The Plans use those same strategies to help retailers across North America achieve their goals.

Meet Our Founder

Marc Beerling – Founder & Retail Expert

With over 15 years of hands-on retail experience, Marc has walked in the shoes of every retailer he works with. His journey from struggling business owner to expert consultant gives him a unique perspective and empathy for the challenges retailers face. Marc is passionate about empowering clients with the tools they need to succeed.



“My only regret is not discovering merchandise planning sooner. That’s why I’m committed to helping others avoid the mistakes I made and achieve success faster.”

A man in a suit and tie is smiling in a black and white photo.

Mission & Values

At The Plans, we are guided by a simple mission:

To empower retailers with actionable insights and strategies that drive profitability, improve cash flow, and create sustainable growth.

Our core values reflect our dedication to this mission:


Collaboration: Success is a team effort, and we work closely with our clients to achieve their goals.

Innovation: We leverage cutting-edge technology and proven methodologies to deliver results.

Integrity: We’re committed to transparency and delivering honest, reliable advice.

Results-Driven: Everything we do is focused on helping you achieve measurable success.

What Sets Us Apart?

Retailer-Focused: We understand the unique challenges of retail because we’ve lived them.


Proven Results: Our high-tech/high-touch approach delivers measurable improvements, including reduced markdowns, higher profits, and better cash flow.



Data-Driven Strategies: We use your historical and current data to craft personalized roadmaps for success.

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